The Nudge Theory: The Key to Influencing Behavior (2008)
Nudge theory, also known as behavioral economics, is a concept that has gained significant attention in recent years. It was popularized by Richard Thaler and Cass Sunstein in their 2008 book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The theory is based on the idea that people can be influenced to make better choices through subtle changes in the way options are presented to them, without restricting their freedom of choice. Nudge theory is Read more…