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The Nudge Theory: The Key to Influencing Behavior (2008)
Nudge theory, also known as behavioral economics, is a concept that has gained significant attention in recent years. It was popularized by Richard Thaler and Cass Sunstein in their 2008 book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The theory is based on the idea that people can be Read more…